Welcome to Summer Squeeze: My Summer of Online Dating

Throughout my 20s I have been a part of the birth of online dating. I really would consider it the birth because of its rapid expansion as the world of mobile technology has taken over. As a digital/mobile marketer by day, let’s think about this for a second:

These are from Pew Research :

  1. Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
  2. Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s. 
  3. One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.
  4. One-in-five online daters have asked someone else to help them with their profile.
  5. 5% of Americans who are in a marriage or committed relationship say they met their significant other online.


I was one of those college students who signed up for match.com thinking that I would find a boyfriend almost immediately while in school. Almost 7 years later, I’m still navigating the world of online dating with even more questions today that I had when I was 21.

The past two years have been quite interesting for me, as they probably are for everyone in their late 20s. I’ve been extremely focused on my career (and have been ever since college). I fell in love with someone unexpectedly and had to deal with some grown-up decisions which created some professional changes in my life. After a thought that I was over this guy, I started dating again and got dumped…twice….literally in the same pattern (let’s leave the dumping part to another blog post).

I think that everyone can relate to the many changes that occur when you are in your late 20s.

I’ve never been a good online dater. I’ve never invested the time to really talk to and interact with users on the many applications or services that I’ve been on. (There are almost 100 apps on the App Store, by the way). This is because of my work schedule but also because I just never understood how to be a good online dater.

The reason for this blog is no more than sharing my story so that hopefully someone can see that you are not alone in this crazy world of online dating. I really shouldn’t even classify it as only online dating- it IS the world of modern dating now that we have all of these new ways to communicate.

I’ve had my fair share of ghosting happen to me and to be honest I have ghosted myself. I have had the worst of blind dates to some of the best who I fallen hard for and loved and lost. I’m sure many of us of been here before and can see that this is not something that you are alone in.
I should mention that I am a pretty private person when it comes to topics like this. I’ve never categorized myself as a public person and have cringed when a coworker has asked me about my personal life. However, in this new day and age I have gotten tired of seeing myself being targeted ads towards dating and products targeted towards single people.

As a marketer, I should be applauding some of these digital organizations who are targeting so well, but as I was searching more about online dating I became even more frustrated because all I was viewing was stereotypical and paid content driving women to be extremely superficial with who they are and essentially believing in the stereotype of online dating.

If anything this blog will hopefully be something that can be shared with those who are starting out in the vast land of online dating or even those who feel like they want to give up on finding a match…on any of the many online dating sites.

So..here it is. My summer of online dating for you. I am dedicated my 2016 summer to this blog and to finding the answers to some of the questions we all have about the modern world of dating nowadays.

So here are the specs:

  • This is the summer of online dating for me! I have joined match.com and will be on it throughout the summer sharing my experiences and some of my insights through this website.
  • I’m going to be asking for your opinion, using my friend’s opinions (they will be anonymous for their own privacy), and of course sharing stories from those who have found a special person online as well.
  • This is my story. This means that I am not advertising nor and sponsored for sharing my story. Of course, for the privacy of those that are communicating with me I will not be sharing their information. I am reinforcing that this is 100% real!

What my mom is probably wondering:

  • Why the summer? It’s three months and it’s adventures in Austin. For those of you who don’t know the city of Austin I’m hoping that this is also a great place for you to learn about this awesome city. The city of Austin is amazing during the summer, and the summer seemed more palatable to me because it’s a short three months!)
  • Why match.com? I want this to be an opportunity for us to learn as a community on some of the basics and questions we have with online dating. Some of the applications or services that are free, I feel, would hurt the statistics were trying to come across and learn from. This doesn’t mean I’m staying away from them..they will not be a priority for me. (Unless someone makes it a priority!)

I hope to find and uncover some answers for you, the reader, and of course me (haha). I want to uncover and create a community where those type A, strong women can literally google to find good and REAL advice on things like how to online date, or how to respond to a message, or how to even flirt through a message board. So this blog is for  all of you and any of you. Enjoy the laughs and join me on this adventure. Here’s to finding my main squeeze this summer.


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