All the Ladies during Women’s History Month

I’m taking a moment to reflect on a few things going on here in the month of March:

It’s SXSW- the digital marketing super bowl

It’s Women’s History Month

It’s just a great time of year- it’s MARCH!

As a marketer, I enjoy the wonderful campaigns, technology and methods marketers use. We are a different breed of people who love to discuss, brainstorm, collaborate and nerd out together. We love uniqueness and applaud each other for our victories. I LOVE being a digital marketer. It’s the BEST.

Recently, I’ve seen the abundance of news about Women’s History month (as many have). I think last week’s “Day without women” made headlines too, kudos to the Women’s March for that. But what I’ve noticed is a particular trend of advertising and marketing around women by some bad ass brands. As part of the industry (I feel so cool saying that), I wanted to take a moment to applaud them.

UnderArmour

My boyfriend sent this to me when the ad came out. How elegantly this ad begins and ends is should be in textbooks. Underarmor, from my perspective, doesn’t have anything “launching” however we should all take a moment to enjoy what they have done to motivate women here within this ad.

The ImPretty Campaign provides a beautiful syntax of what pretty used to mean and what it means for us as women now, today.

Nike

Nike. Oh my goodness I want to hug everyone from Nike. This month, Nike launched Nike Pro Hijab line, which will go on sale in Spring 2018.

“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” a statement from Nike read.

What is really amazing is how this all started- an Olympic weightlighting athlete, Amna Al Haddad was complaining that she only had one hijab that worked for her. Every night, she had to hand wash her hijab before competitions.

What. That’s crazy.

Planned for a viral campaign launch in March? Absolutely. Nice work Nike. The campaign is about providing and inspiring athletes (women of course). What is so beautiful about this ad is that it isn’t just focused on what it will do for women but what it is already and will continue to do for women.

Although competitors, I applaud these two organizations for their well-done campaigns. They not only are promoting their products but providing even more awareness to how important this month is for women and what it means to be a woman now.

I’m totally inspired.

Source:

http://english.alarabiya.net/en/sports/2017/03/06/Nike-set-to-launch-the-Pro-Hijab-for-Muslim-female-athletes.html

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